{"id":7363,"date":"2025-12-01T15:17:08","date_gmt":"2025-12-01T15:17:08","guid":{"rendered":"https:\/\/unboundlab.it\/?page_id=7363"},"modified":"2025-12-01T15:38:58","modified_gmt":"2025-12-01T15:38:58","slug":"google-ads","status":"publish","type":"page","link":"https:\/\/unboundlab.it\/en\/google-ads\/","title":{"rendered":"Google ADS"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"7363\" class=\"elementor elementor-7363\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"e-con-gap-no elementor-element elementor-element-8894f31 e-con-full e-flex sc_layouts_column_icons_position_left e-con e-parent\" data-id=\"8894f31\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-animation-type=\"sequental\" data-animation-stagger=\"\" class=\"elementor-element elementor-element-d0f6d38 animation_type_sequental e-flex e-con-boxed sc_layouts_column_icons_position_left elementor-invisible e-con e-child\" data-id=\"d0f6d38\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;ta_fadeinup&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b5b4cdd e-con-full e-flex sc_layouts_column_icons_position_left e-con e-child\" data-id=\"b5b4cdd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd0a4d3 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"fd0a4d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Timby Srl<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-874918c sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"874918c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Google ADS campaign<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ef20ef4 e-con-full e-flex sc_layouts_column_icons_position_left e-con e-child\" data-id=\"ef20ef4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-797008d sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"797008d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Transferring Timby's materiality and philosophy to digital required an integrated approach. A diversified Google Ads structure was implemented: Search, Local, Brand and Remarketing, aimed at accompanying the user at every decision-making stage. The aim: to generate qualified leads and local traffic, giving visibility to the entire range offered, from interior flooring to complex facades.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c0df3c sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"9c0df3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.instagram.com\/timbysrl\/\">Visit the site<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8d4af0 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"e8d4af0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.instagram.com\/hosteria_700\/\">Instagram<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5327de3 e-grid elementor-hidden-mobile e-con-boxed sc_layouts_column_icons_position_left e-con e-parent\" data-id=\"5327de3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div data-animation-type=\"block\" class=\"elementor-element elementor-element-3fa5418 animation_type_block sc_fly_static elementor-invisible elementor-widget elementor-widget-image\" data-id=\"3fa5418\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;ta_fadeinup&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/unboundlab.it\/wp-content\/uploads\/2025\/12\/decking-piscina.jpg\" class=\"attachment-full size-full wp-image-7371\" alt=\"\" srcset=\"https:\/\/unboundlab.it\/wp-content\/uploads\/2025\/12\/decking-piscina.jpg 800w, https:\/\/unboundlab.it\/wp-content\/uploads\/2025\/12\/decking-piscina-300x300.jpg 300w, https:\/\/unboundlab.it\/wp-content\/uploads\/2025\/12\/decking-piscina-150x150.jpg 150w, https:\/\/unboundlab.it\/wp-content\/uploads\/2025\/12\/decking-piscina-768x768.jpg 768w, https:\/\/unboundlab.it\/wp-content\/uploads\/2025\/12\/decking-piscina-370x370.jpg 370w, https:\/\/unboundlab.it\/wp-content\/uploads\/2025\/12\/decking-piscina-90x90.jpg 90w, https:\/\/unboundlab.it\/wp-content\/uploads\/2025\/12\/decking-piscina-410x410.jpg 410w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-animation-type=\"block\" class=\"elementor-element elementor-element-bd540da animation_type_block sc_fly_static elementor-invisible elementor-widget elementor-widget-image\" data-id=\"bd540da\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;ta_fadeinup&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/unboundlab.it\/wp-content\/uploads\/2025\/12\/PANAGET-spina-45\u00b0Rovere_classic_satine_point_de_hongrie.jpg\" class=\"attachment-full size-full wp-image-7374\" alt=\"\" srcset=\"https:\/\/unboundlab.it\/wp-content\/uploads\/2025\/12\/PANAGET-spina-45\u00b0Rovere_classic_satine_point_de_hongrie.jpg 800w, https:\/\/unboundlab.it\/wp-content\/uploads\/2025\/12\/PANAGET-spina-45\u00b0Rovere_classic_satine_point_de_hongrie-300x300.jpg 300w, https:\/\/unboundlab.it\/wp-content\/uploads\/2025\/12\/PANAGET-spina-45\u00b0Rovere_classic_satine_point_de_hongrie-150x150.jpg 150w, https:\/\/unboundlab.it\/wp-content\/uploads\/2025\/12\/PANAGET-spina-45\u00b0Rovere_classic_satine_point_de_hongrie-768x768.jpg 768w, https:\/\/unboundlab.it\/wp-content\/uploads\/2025\/12\/PANAGET-spina-45\u00b0Rovere_classic_satine_point_de_hongrie-370x370.jpg 370w, https:\/\/unboundlab.it\/wp-content\/uploads\/2025\/12\/PANAGET-spina-45\u00b0Rovere_classic_satine_point_de_hongrie-90x90.jpg 90w, https:\/\/unboundlab.it\/wp-content\/uploads\/2025\/12\/PANAGET-spina-45\u00b0Rovere_classic_satine_point_de_hongrie-410x410.jpg 410w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-429c419 e-flex e-con-boxed sc_layouts_column_icons_position_left e-con e-parent\" data-id=\"429c419\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1e5ef33 e-con-full e-flex sc_layouts_column_icons_position_left e-con e-child\" data-id=\"1e5ef33\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-animation-type=\"block\" class=\"elementor-element elementor-element-15858eb elementor-widget__width-initial animation_type_block sc_fly_static elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"15858eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;ta_fadeinup&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The project<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-452bc20 e-con-full e-flex sc_layouts_column_icons_position_left e-con e-child\" data-id=\"452bc20\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-animation-type=\"block\" class=\"elementor-element elementor-element-7924945 e-con-full e-flex sc_layouts_column_icons_position_left animation_type_block elementor-invisible e-con e-child\" data-id=\"7924945\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;ta_fadeinup&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc43ae sc_fly_static elementor-widget elementor-widget-image\" data-id=\"4dc43ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/unboundlab.it\/wp-content\/uploads\/2025\/12\/Minority-Innovation-products-2.jpg\" class=\"attachment-full size-full wp-image-7375\" alt=\"\" srcset=\"https:\/\/unboundlab.it\/wp-content\/uploads\/2025\/12\/Minority-Innovation-products-2.jpg 800w, https:\/\/unboundlab.it\/wp-content\/uploads\/2025\/12\/Minority-Innovation-products-2-300x300.jpg 300w, https:\/\/unboundlab.it\/wp-content\/uploads\/2025\/12\/Minority-Innovation-products-2-150x150.jpg 150w, https:\/\/unboundlab.it\/wp-content\/uploads\/2025\/12\/Minority-Innovation-products-2-768x768.jpg 768w, https:\/\/unboundlab.it\/wp-content\/uploads\/2025\/12\/Minority-Innovation-products-2-370x370.jpg 370w, https:\/\/unboundlab.it\/wp-content\/uploads\/2025\/12\/Minority-Innovation-products-2-90x90.jpg 90w, https:\/\/unboundlab.it\/wp-content\/uploads\/2025\/12\/Minority-Innovation-products-2-410x410.jpg 410w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-animation-type=\"block\" class=\"elementor-element elementor-element-82a6456 e-con-full elementor-hidden-mobile e-flex sc_layouts_column_icons_position_left animation_type_block elementor-invisible e-con e-child\" data-id=\"82a6456\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;ta_fadeinup&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cbd0140 elementor-absolute elementor-widget__width-initial sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"cbd0140\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">1<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af6d31c elementor-widget__width-initial sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"af6d31c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-animation-type=\"block\" class=\"elementor-element elementor-element-bbda55b e-con-full e-flex sc_layouts_column_icons_position_left animation_type_block elementor-invisible e-con e-child\" data-id=\"bbda55b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;ta_fadeinup&quot;,&quot;animation_delay&quot;:200}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-acdaa37 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"acdaa37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strategic analysis<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85d43f2 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"85d43f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">The preliminary phase involved an in-depth study of the Timby catalogue and its market positioning. It was necessary to segment the different business lines - from indoor and outdoor flooring to fa\u00e7ades - in order to understand the distinct purchase paths of the target groups (private individuals and designers). This analysis made it possible to identify the need for an approach <i>full-funnel<\/i>, selecting the most appropriate campaign mix to target both conscious search and brand protection.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5153fcf e-con-full e-flex sc_layouts_column_icons_position_left e-con e-child\" data-id=\"5153fcf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-animation-type=\"block\" class=\"elementor-element elementor-element-a92940f e-con-full e-flex sc_layouts_column_icons_position_left animation_type_block elementor-invisible e-con e-child\" data-id=\"a92940f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;ta_fadeinup&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd1eb24 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"dd1eb24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Setup and activation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f3f22b sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"2f3f22b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">On the basis of the defined strategy, the technical structuring of the Google Ads account was carried out. Granular search campaigns were activated to intercept specific keywords for each product, flanked by Brand campaigns to consolidate the company's authority. At the same time, the implementation of Local campaigns aimed at stimulating physical traffic to the site, while Remarketing was configured to maintain contact with the user during the long decision-making cycles typical of the construction and furnishing sector.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e861ec3 e-con-full elementor-hidden-mobile e-flex sc_layouts_column_icons_position_left e-con e-child\" data-id=\"e861ec3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-883e7a9 elementor-absolute elementor-widget__width-initial sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"883e7a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">2<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44ee524 elementor-widget__width-initial sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"44ee524\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-animation-type=\"block\" class=\"elementor-element elementor-element-db398c2 e-con-full e-flex sc_layouts_column_icons_position_left animation_type_block elementor-invisible e-con e-child\" data-id=\"db398c2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;ta_fadeinup&quot;,&quot;animation_delay&quot;:200}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1e278b sc_fly_static elementor-widget elementor-widget-image\" data-id=\"c1e278b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"831\" height=\"838\" src=\"https:\/\/unboundlab.it\/wp-content\/uploads\/2025\/12\/SENTAI_CLADDING_02.jpg\" class=\"attachment-full size-full wp-image-7377\" alt=\"\" srcset=\"https:\/\/unboundlab.it\/wp-content\/uploads\/2025\/12\/SENTAI_CLADDING_02.jpg 831w, https:\/\/unboundlab.it\/wp-content\/uploads\/2025\/12\/SENTAI_CLADDING_02-297x300.jpg 297w, https:\/\/unboundlab.it\/wp-content\/uploads\/2025\/12\/SENTAI_CLADDING_02-150x150.jpg 150w, https:\/\/unboundlab.it\/wp-content\/uploads\/2025\/12\/SENTAI_CLADDING_02-768x774.jpg 768w, https:\/\/unboundlab.it\/wp-content\/uploads\/2025\/12\/SENTAI_CLADDING_02-370x373.jpg 370w, https:\/\/unboundlab.it\/wp-content\/uploads\/2025\/12\/SENTAI_CLADDING_02-90x90.jpg 90w, https:\/\/unboundlab.it\/wp-content\/uploads\/2025\/12\/SENTAI_CLADDING_02-410x413.jpg 410w\" sizes=\"(max-width: 831px) 100vw, 831px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72deaed e-con-full e-flex sc_layouts_column_icons_position_left e-con e-child\" data-id=\"72deaed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-animation-type=\"block\" class=\"elementor-element elementor-element-77a55f8 e-con-full e-flex sc_layouts_column_icons_position_left animation_type_block elementor-invisible e-con e-child\" data-id=\"77a55f8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;ta_fadeinup&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9882a13 sc_fly_static elementor-widget elementor-widget-image\" data-id=\"9882a13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"550\" src=\"https:\/\/unboundlab.it\/wp-content\/uploads\/2025\/12\/parquet_chene_authentique_topaze_sonate140_1.jpg\" class=\"attachment-full size-full wp-image-7378\" alt=\"\" srcset=\"https:\/\/unboundlab.it\/wp-content\/uploads\/2025\/12\/parquet_chene_authentique_topaze_sonate140_1.jpg 550w, https:\/\/unboundlab.it\/wp-content\/uploads\/2025\/12\/parquet_chene_authentique_topaze_sonate140_1-300x300.jpg 300w, https:\/\/unboundlab.it\/wp-content\/uploads\/2025\/12\/parquet_chene_authentique_topaze_sonate140_1-150x150.jpg 150w, https:\/\/unboundlab.it\/wp-content\/uploads\/2025\/12\/parquet_chene_authentique_topaze_sonate140_1-370x370.jpg 370w, https:\/\/unboundlab.it\/wp-content\/uploads\/2025\/12\/parquet_chene_authentique_topaze_sonate140_1-90x90.jpg 90w, https:\/\/unboundlab.it\/wp-content\/uploads\/2025\/12\/parquet_chene_authentique_topaze_sonate140_1-410x410.jpg 410w\" sizes=\"(max-width: 767px) 100vw, 550px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c9131e4 e-con-full elementor-hidden-mobile e-flex sc_layouts_column_icons_position_left e-con e-child\" data-id=\"c9131e4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1587928 elementor-absolute elementor-widget__width-initial sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"1587928\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">3<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc36204 elementor-widget__width-initial sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"fc36204\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-animation-type=\"block\" class=\"elementor-element elementor-element-cd904e4 e-con-full e-flex sc_layouts_column_icons_position_left animation_type_block elementor-invisible e-con e-child\" data-id=\"cd904e4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;ta_fadeinup&quot;,&quot;animation_delay&quot;:200}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dcdacfd sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"dcdacfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Data monitoring and optimisation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df39619 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"df39619\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Following the launch, the activity focused on the constant analysis of KPIs and conversions, monitoring both qualified lead generation and local interactions. The examination of the data drove targeted interventions: from cleaning up search terms to adjusting bids and refining ads. This iterative process maximised the budget on the highest-performing areas, progressively improving the traffic quality and return on investment (ROAS) of the campaigns.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a71d738 e-flex e-con-boxed sc_layouts_column_icons_position_left e-con e-parent\" data-id=\"a71d738\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d769ae sc_fly_static elementor-widget elementor-widget-image\" data-id=\"2d769ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1980\" height=\"1207\" src=\"https:\/\/unboundlab.it\/wp-content\/uploads\/2025\/12\/RVF-40-BELFAST-SA15-UNICLIC_slide.jpg\" class=\"attachment-full size-full wp-image-7372\" alt=\"\" srcset=\"https:\/\/unboundlab.it\/wp-content\/uploads\/2025\/12\/RVF-40-BELFAST-SA15-UNICLIC_slide.jpg 1980w, https:\/\/unboundlab.it\/wp-content\/uploads\/2025\/12\/RVF-40-BELFAST-SA15-UNICLIC_slide-300x183.jpg 300w, https:\/\/unboundlab.it\/wp-content\/uploads\/2025\/12\/RVF-40-BELFAST-SA15-UNICLIC_slide-1024x624.jpg 1024w, https:\/\/unboundlab.it\/wp-content\/uploads\/2025\/12\/RVF-40-BELFAST-SA15-UNICLIC_slide-768x468.jpg 768w, https:\/\/unboundlab.it\/wp-content\/uploads\/2025\/12\/RVF-40-BELFAST-SA15-UNICLIC_slide-1536x936.jpg 1536w, https:\/\/unboundlab.it\/wp-content\/uploads\/2025\/12\/RVF-40-BELFAST-SA15-UNICLIC_slide-370x226.jpg 370w, https:\/\/unboundlab.it\/wp-content\/uploads\/2025\/12\/RVF-40-BELFAST-SA15-UNICLIC_slide-924x563.jpg 924w, https:\/\/unboundlab.it\/wp-content\/uploads\/2025\/12\/RVF-40-BELFAST-SA15-UNICLIC_slide-410x250.jpg 410w\" sizes=\"(max-width: 1980px) 100vw, 1980px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-06d56e6 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed sc_layouts_column_icons_position_left e-con e-parent\" data-id=\"06d56e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bf2535d e-con-full e-flex sc_layouts_column_icons_position_left e-con e-child\" data-id=\"bf2535d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-animation-type=\"block\" class=\"elementor-element elementor-element-1da9a34 animation_type_block sc_fly_static elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1da9a34\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;ta_fadeinup&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Discover the algenix story<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-969b406 e-con-full e-flex sc_layouts_column_icons_position_left e-con e-child\" data-id=\"969b406\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-animation-type=\"block\" class=\"elementor-element elementor-element-81f68a1 animation_type_block sc_fly_static elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"81f68a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;ta_fadeinup&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Insights and trends in digital innovation<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ecac9e1 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed sc_layouts_column_icons_position_left e-con e-parent\" data-id=\"ecac9e1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2132ceb e-con-full e-flex sc_layouts_column_icons_position_left e-con e-child\" data-id=\"2132ceb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-9fabd4a e-con-full e-flex sc_layouts_column_icons_position_left e-con e-child\" data-id=\"9fabd4a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-animation-type=\"block\" class=\"elementor-element elementor-element-c68e10f animation_type_block sc_fly_static elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"c68e10f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;ta_fadeinup&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Innovative solutions<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-animation-type=\"block\" class=\"elementor-element elementor-element-6bcb206 animation_type_block sc_fly_static elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"6bcb206\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;ta_fadeinup&quot;,&quot;_animation_delay&quot;:50}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Algenix transforms businesses that empower growth.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-animation-type=\"block\" class=\"elementor-element elementor-element-8632145 animation_type_block sc_fly_static elementor-invisible elementor-widget elementor-widget-image\" data-id=\"8632145\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;ta_fadeinup&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"323\" src=\"https:\/\/unboundlab.it\/wp-content\/uploads\/2025\/04\/custom-img-119-copyright.jpg\" class=\"attachment-full size-full wp-image-6188\" alt=\"\" srcset=\"https:\/\/unboundlab.it\/wp-content\/uploads\/2025\/04\/custom-img-119-copyright.jpg 700w, https:\/\/unboundlab.it\/wp-content\/uploads\/2025\/04\/custom-img-119-copyright-300x138.jpg 300w, https:\/\/unboundlab.it\/wp-content\/uploads\/2025\/04\/custom-img-119-copyright-370x171.jpg 370w, https:\/\/unboundlab.it\/wp-content\/uploads\/2025\/04\/custom-img-119-copyright-410x189.jpg 410w\" sizes=\"(max-width: 767px) 100vw, 700px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6881810 e-con-full e-flex sc_layouts_column_icons_position_left e-con e-child\" data-id=\"6881810\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-c7e3e45 e-con-full e-flex sc_layouts_column_icons_position_left e-con e-child\" data-id=\"c7e3e45\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-animation-type=\"block\" class=\"elementor-element elementor-element-44d37dd animation_type_block sc_fly_static elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"44d37dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;ta_fadeinup&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Customised strategies<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-animation-type=\"block\" class=\"elementor-element elementor-element-6a1cfdd animation_type_block sc_fly_static elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"6a1cfdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;ta_fadeinup&quot;,&quot;_animation_delay&quot;:150}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We create tailored digital experiences that drive engagement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-animation-type=\"block\" class=\"elementor-element elementor-element-2993bc0 animation_type_block sc_fly_static elementor-invisible elementor-widget elementor-widget-image\" data-id=\"2993bc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;ta_fadeinup&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"323\" src=\"https:\/\/unboundlab.it\/wp-content\/uploads\/2025\/04\/custom-img-120-copyright.jpg\" class=\"attachment-full size-full wp-image-6189\" alt=\"\" srcset=\"https:\/\/unboundlab.it\/wp-content\/uploads\/2025\/04\/custom-img-120-copyright.jpg 700w, https:\/\/unboundlab.it\/wp-content\/uploads\/2025\/04\/custom-img-120-copyright-300x138.jpg 300w, https:\/\/unboundlab.it\/wp-content\/uploads\/2025\/04\/custom-img-120-copyright-370x171.jpg 370w, https:\/\/unboundlab.it\/wp-content\/uploads\/2025\/04\/custom-img-120-copyright-410x189.jpg 410w\" sizes=\"(max-width: 767px) 100vw, 700px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Timby Srl Campagna Google ADS Trasferire la matericit\u00e0 e la filosofia di&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_joinchat":[],"footnotes":""},"class_list":["post-7363","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/unboundlab.it\/en\/wp-json\/wp\/v2\/pages\/7363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/unboundlab.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/unboundlab.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/unboundlab.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/unboundlab.it\/en\/wp-json\/wp\/v2\/comments?post=7363"}],"version-history":[{"count":25,"href":"https:\/\/unboundlab.it\/en\/wp-json\/wp\/v2\/pages\/7363\/revisions"}],"predecessor-version":[{"id":7407,"href":"https:\/\/unboundlab.it\/en\/wp-json\/wp\/v2\/pages\/7363\/revisions\/7407"}],"wp:attachment":[{"href":"https:\/\/unboundlab.it\/en\/wp-json\/wp\/v2\/media?parent=7363"}],"curies":[{"name":"well 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